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2010 and Beyond
You've spent years building your client base.
You've spent years building your client base.
How will you attract "new clients" to grow your business?
"Time and tide wait for no man." - Mark Twain
It seems like yesterday, traditional marketing strategies just worked. (The Sunday paper, billboards, snail mail geo - farming, expensive print ads (etc.)) Time has moved on and a NEW TIDE is moving out. A dramatic change hit the market place, when a tanking economy met the Generation "Y" consumer.In the past few years, exciting, new strategies have emerged as innovative marketers started to engage customers and prospects using social media. This experimental approach quickly gave birth to successful, new marketing strategies.
Whatever you've done to get you to the high levels of success you've achieved is never enough to keep you there...no matter how long you've been in business. You have to connect to the consumers of tomorrow. (CLICK HERE)
Today, many independent service professionals I serve, see results from their social media efforts after only a few weeks! The challenge...DO IT RIGHT.
Consider this, according to the new Social Media Marketing Industry Report, 81 percent of social media marketers are generating increased exposure for their business. Creating:
- more inbound traffic
- increased referral business
- new partnerships
- better search rankings by having more tickets in the "Google Lottery."
- warmer, more qualified leads
Why has SM been so successful for those brave enough to get started? If you knew the answers, how would it affect your business? If you knew their secrets and the proven strategies they're using to leverage social media, would you apply them to grow your business? If you could learn how to attract quality prospects, who pay full commission for your professional consult, products and services, would you apply these "pearls" in your business to achieve similar results?
Why Social Media Marketing Now?
Are you a 20 Something techno-wiz? You don't have to be to benefit from social media! In fact, most independent service pros using social media are between 30 to 50 years old and have only been using social media for only a few months to a year.
In fact, many traditional businesses like Ford Motor Company and Mc Donalds are heavily focused on social media. Like I mentioned last week, this isn't just for " kids" or "a fad."
But why is now such a critical time?
"It's the beginning of a New Wave...make sure you catch it."
- Selling, promoting and applying traditional advertising / marketing techniques doesn't resonate with your prospects during a recession.
- Hard Core advertising doesn't resonate with Generation "Y" consumers' online social lives.
- You most likely have fewer dollars to spend on your marketing efforts.
1. you engage directly with clients & prospects.
(no middleman or list broker.)
2. You're the Publisher
(No reliance on publications).
3. It's "basically" free to leverage social media sites and build huge followings - Unless:
A. You don't have time or the desire to create unique, compelling content
B. You want professional SM content
(blog, edited video, tweets, FB, LinkedIn, Coaching etc...)
There is no better time to begin social media marketing.
Last week we talked about how social media is exploding. Facebook, Twitter and LinkedIn, literally connect hundreds of millions of people.
Remember how long it took most Independent service professionals to wake up and start online businesses and internet marketing using websites? The leaders, who jumped into the web in 1997 -2000 are now, waking up to the power of social media marketing.
I've found an awesome NEW resource for my clients. Vyral Marketing. Frank Klesitz, a successful social media marketer, started the company and provides full blog & SM strategy and publishing services. Frank also coaches you to succeed and reveals powerful, social media secrets to YOU.
The best part is you don't have to spend a small fortune or invest lots of your own time to have a successful social media strategy that produces lots of referrals.
Vyral Marketings video blog, email coaching, strategy sessions and ROI tracking and support is all online. You simply spend 30 minutes a month, in the comfort of your own home or office, using your computer to watch — and participate in—specific strategy sessions. They even give you a FREE Flip Cam, if you don't already have one. Vyral Marketing will empower you to succeed with social media, and help you network with leading professionals on a similar journey.
Contact me directly to discuss this article or your specific Multi Media Marketing needs.
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