Saturday, February 20, 2010

What's Your Time Worth?



Think about it.

How much time you spend managing your:
Web sites, internet marketing, social media and lead farming systems.
Have you thought about it? What if you spent that time on the phone, trying to schedule more listing appointments or contacting past clients?

I have clients who are techies and E - Marketing  Experts.
The question is, ARE YOU?  How much time do your assistants or Buyer Agents spend on internet activities? How much would your income increase if your buyers agents' only responsibility was to generate new buyers. Would it increase your teams production this year if your buyer agents were logging more phone time and less web time?

Why not do what you do best and outsource the rest? 
How much time could you recover to work ON your businessif you had an expert in place to work IN your business?  If you had an expert virtual team member to fine tune your web sites, fully manage your social media, create unique content, edit your video, input your listings and run your lead conversion systems; then you and your team could invest their time finding and closing more Real Estate Transactions.

Would you save time and money if you had a professional team member to create, optimize and publish your personalized blog and...
§  author compelling content
§  edit video.
§  strategically email your contacts
§  update your social media.
§  coach you to succeed.
§  increase referrals
§  author and publish compelling content

Would you save time, focus on your business and have a more professional online image, if you had an expert to proactively:
§  overhaul your web design(s)?
§  partner with you to create a cohesive web strategy
§  manage your website(s)?
§  add relevent, unique content to your website(s) regularly?
§  manage your email farming systems, drip campaigns and lead conversion
§  create and publish unique newsletters and campaigns?
§  manage seo strategy?
The companies below provide exemplary services and take the time consuming internet tasks off your plate, letting you focus on Real Estate.









Direct all comments and / or questions to:

Saturday, February 6, 2010

Referral Business

2010 and Beyond


You've spent years building your client base. 
How will you attract "new clients" to grow your business? 
"Time and tide wait for no man." - Mark Twain

It seems like yesterday, traditional marketing strategies just worked. (The Sunday paper, billboards, snail mail geo - farming, expensive print ads (etc.)) Time has moved on and a NEW TIDE is moving out. A dramatic change hit the market place, when a tanking economy met the Generation "Y" consumer.

In the past few years, exciting, new strategies have emerged as innovative marketers started to engage customers and prospects using social media. This experimental approach quickly gave birth to successful, new marketing strategies.

Whatever you've done to get you to the high levels of success you've achieved is never enough to keep you there...no matter how long you've been in business. You have to connect to the consumers of tomorrow. (CLICK HERE)

Today, many independent service professionals I serve, see results from their social media efforts after only a few weeks! The challenge...DO IT RIGHT.

Consider this, according to the new 
Social Media Marketing Industry Report, 81 percent of social media marketers are generating increased exposure for their business. Creating:

  • more inbound traffic 
  • increased referral business
  • new partnerships
  • better search rankings by having more tickets in the "Google Lottery."
  • warmer, more qualified leads 
The $1,000,000 Question: What do social media marketers know that you don't ? 


Why has SM been so successful for those brave enough to get started? If you knew the answers, how would it affect your business? If you knew their secrets and the proven strategies they're using to leverage social media, would you apply them to grow your business? If you could learn how to attract quality prospects, who  pay full commission for your professional consult, products and services, would you apply these "pearls" in your business to achieve similar results?



Why Social Media Marketing Now?
Are you a 20 Something techno-wiz? You don't have to be to benefit from social media! In fact, most independent service pros using social media are between 30 to 50 years old and have only been using social media for only a few months to a year.

In fact, many traditional businesses like Ford Motor Company and Mc Donalds are heavily focused on social media. Like I mentioned last week, this isn't just for
" kids" or "a fad."
But why is now such a critical time? 

"It's the beginning of a New Wave...make sure you catch it."
  1. Selling, promoting and applying traditional advertising / marketing techniques doesn't resonate with your prospects during a recession. 
  2. Hard Core advertising doesn't resonate with Generation "Y" consumers' online social lives.
  3. You most likely have fewer dollars to spend on your marketing efforts.
The magic of social media is three fold
1. you engage directly with clients & prospects.
(no middleman or list broker.) 
2. You're the Publisher 
(No reliance on publications). 
3. It's "basically" free to leverage social media sites and build huge followings - Unless:
    A. You don't have time or the desire to create unique, compelling content
    B. You want professional SM content 
(blog, edited video, tweets, FB, LinkedIn, Coaching etc...)

T
here is no better time to begin social media marketing

Last week we talked about how social media is exploding. Facebook, Twitter and LinkedIn, literally connect hundreds of millions of people.

Remember how long it took most Independent service professionals to wake up and start online businesses and internet marketing using websites? The leaders, who jumped into the web in 1997 -2000 are now, waking up to the power of social media marketing.



I've found an awesome NEW resource for my clientsVyral Marketing. Frank Klesitz, a successful social media marketer, started the company and provides full blog & SM strategy and publishing services. Frank also coaches you to succeed and reveals powerful, social media secrets to YOU. 


The best part is you don't have to spend a small fortune or invest lots of your own time to have a successful social media strategy that produces lots of referrals


Vyral Marketings video blog, email coaching, strategy sessions and ROI tracking and support is all online. You simply spend 30 minutes a month, in the comfort of your own home or office, using your computer to watch — and participate in—specific strategy sessions. They even give you a FREE Flip Cam, if you don't already have one. Vyral Marketing will empower you to succeed with social media, and help you network  with leading professionals on a similar journey. 


Contact me directly to discuss this article or your specific Multi Media Marketing needs. 
Rick Headley "Your Hero on The Web"


Meet Rick

 (920) 475 - 1549