Discussion: Number 1 Experts | LinkedIn

How long does it take you to make changes to your Number 1 Expert Website?
1. Adding and Editing content yourself
2. Submitting changes to customers service

JOIN THE DISCUSSION

Discussion: Number 1 Experts LinkedIn

What's Your Time Worth?

Think about it.

How much time you spend managing your:

Web sites, internet marketing, social media and lead farming systems.

Have you thought about it? What if you spent that time on the phone, trying to schedule more listing appointments or contacting past clients?

I have clients who are techies and E - Marketing  Experts.

The question is, ARE YOU?  How much time do your assistants or Buyer Agents spend on internet activities? How much would your income increase if your buyers agents' only responsibility was to generate new buyers. Would it increase your teams production this year if your buyer agents were logging more phone time and less web time?

Why not do what you do best and outsource the rest? 

How much time could you recover to work ON your business, if you had an expert in place to work IN your business?  If you had an expert virtual team member to fine tune your web sites, fully manage your social media, create unique content, edit your video, input your listings and run your lead conversion systems; then you and your team could invest their time finding and closing more Real Estate Transactions.

Would you save time and money if you had a professional team member to create, optimize and publish your personalized blog and...

§  author compelling content

§  edit video.

§  strategically email your contacts

§  update your social media.

§  coach you to succeed.

§  increase referrals

§  author and publish compelling content

Would you save time, focus on your business and have a more professional online image, if you had an expert to proactively:

§  overhaul your web design(s)?

§  partner with you to create a cohesive web strategy

§  manage your website(s)?

§  add relevent, unique content to your website(s) regularly?

§  manage your email farming systems, drip campaigns and lead conversion

§  create and publish unique newsletters and campaigns?

§  manage seo strategy?

The companies below provide exemplary services and take the time consuming internet tasks off your plate, letting you focus on Real Estate.

Social Media Management by Vyral Marketing

Website Management, Lead Farming, Content Publishing

Listings Input by The Virtual Assist

Direct all comments and / or questions to:

Rick Headley   Best Image New Media

Contact Rick

Referral Business

2010 and Beyond


You've spent years building your client base. 

How will you attract "new clients" to grow your business? 

"Time and tide wait for no man." - Mark Twain

It seems like yesterday, traditional marketing strategies just worked. (The Sunday paper, billboards, snail mail geo - farming, expensive print ads (etc.)) Time has moved on and a NEW TIDE is moving out. A dramatic change hit the market place, when a tanking economy met the Generation "Y" consumer.

In the past few years, exciting, new strategies have emerged as innovative marketers started to engage customers and prospects using social media. This experimental approach quickly gave birth to successful, new marketing strategies.

Whatever you've done to get you to the high levels of success you've achieved is never enough to keep you there...no matter how long you've been in business. You have to connect to the consumers of tomorrow. (CLICK HERE)

Today, many independent service professionals I serve, see results from their social media efforts after only a few weeks! The challenge...DO IT RIGHT.

Consider this, according to the new  Social Media Marketing Industry Report, 81 percent of social media marketers are generating increased exposure for their business. Creating:

• more inbound traffic 
• increased referral business
• new partnerships
• better search rankings by having more tickets in the "Google Lottery."
• warmer, more qualified leads 

The $1,000,000 Question: What do social media marketers know that you don't ? 


Why has SM been so successful for those brave enough to get started? If you knew the answers, how would it affect your business? If you knew their secrets and the proven strategies they're using to leverage social media, would you apply them to grow your business? If you could learn how to attract quality prospects, who  pay full commission for your professional consult, products and services, would you apply these "pearls" in your business to achieve similar results?



Why Social Media Marketing Now?
Are you a 20 Something techno-wiz? You don't have to be to benefit from social media! In fact, most independent service pros using social media are between 30 to 50 years old and have only been using social media for only a few months to a year.

In fact, many traditional businesses like Ford Motor Company and Mc Donalds are heavily focused on social media. Like I mentioned last week, this isn't just for " kids" or "a fad."
But why is now such a critical time? 
"It's the beginning of a New Wave...make sure you catch it."

1. Selling, promoting and applying traditional advertising / marketing techniques doesn't resonate with your prospects during a recession. 
2. Hard Core advertising doesn't resonate with Generation "Y" consumers' online social lives.
3. You most likely have fewer dollars to spend on your marketing efforts.

The magic of social media is three fold
1. you engage directly with clients & prospects.
(no middleman or list broker.) 
2. You're the Publisher 
(No reliance on publications). 
3. It's "basically" free to leverage social media sites and build huge followings - Unless:
    A. You don't have time or the desire to create unique, compelling content
    B. You want professional SM content 
(blog, edited video, tweets, FB, LinkedIn, Coaching etc...)

There is no better time to begin social media marketing. 
Last week we talked about how social media is exploding. Facebook, Twitter and LinkedIn, literally connect hundreds of millions of people.

Remember how long it took most Independent service professionals to wake up and start online businesses and internet marketing using websites? The leaders, who jumped into the web in 1997 -2000 are now, waking up to the power of social media marketing.


I've found an awesome NEW resource for my clients. Vyral Marketing. Frank Klesitz, a successful social media marketer, started the company and provides full blog & SM strategy and publishing services. Frank also coaches you to succeed and reveals powerful, social media secrets to YOU. 


The best part is you don't have to spend a small fortune or invest lots of your own time to have a successful social media strategy that produces lots of referrals. 


Vyral Marketings video blog, email coaching, strategy sessions and ROI tracking and support is all online. You simply spend 30 minutes a month, in the comfort of your own home or office, using your computer to watch — and participate in—specific strategy sessions. They even give you a FREE Flip Cam, if you don't already have one. Vyral Marketing will empower you to succeed with social media, and help you network  with leading professionals on a similar journey. 

Contact me directly to discuss this article or your specific Multi Media Marketing needs. 

Rick Headley "Your Hero on The Web"


Meet Rick

 Questions?...Email Rick 

 (920) 475 - 1549 

Social Media...Fad or Revolution?

Many people I speak with think social media is a fad or something their kids do. I'm kind of having a deja vu moment right now. Remember in 1997, when I first talked to some of you about marketing your business on the web and getting your 1st website? Many thought the internet was a fad. I guess social media could be a fad, or it could be the single greatest shift since the industrial revolution. Consider these 20 facts, then draw your own conclusions.

DID YOU KNOW?

1.  This year Generation Y will pass Baby Boomers in total numbers?
2.  96% of this group has joined a social network
3. Social media has passed porn as THE #1 ACTIVITY on the internet
4.  In 2009, 1 of every 8 U.S. couples who married, met using social media
5.  The Internet reach 50 Million users in 4 years
6.  Facebook added over 100 million users in less than 9 months
7.  ipod downloads hit over 1 Billion in 9 months
8. Facebook would be right behind the U.S., as the 4th largest country, "if it were a country."
9. 1 in 6 collegiate students take online courses.
10. 80% of major company HR Departments use Linked In as their main tool to find new employees
11. 80% of  Twitter use is on smart phones & mobile devices (people are conversing anywhere anytime)
12. Gen Y doesn't really email...they post, IM & text
13. Major Social Institutions understand. Boston College no longer gives email lists to new freshman.
14. You Tube is the 2nd biggest search engine in existence, hosting over 100,000,000 videos
15.  Wikipedia has over 13 million articles published from all over the world
16. There are over 200 million blogs & over 50% of the bloggers add content or tweet every day.
17. 34% of bloggers post opinions on products or brands. 
18. 78% of consumers trust friends recommendations, while only 14% trust advertisements
19. 24 of the Nations top 25 newspapers have reported record declines in circulation
20. More than 1.5 million pieces of content get shared on Facebook every day

What do think? Is social media a fad? No Way! It's a major, fundamental shift in they way people communicate. We no longer need to search for the news at our front door, in the bushes, or at the end of the driveway. News finds us online & on our mobile devices; with tweets and posts from friends and those we follow. Very soon we won't be searching for products and services either. They'll find us using social media.

The smartest independent business professionals and companies will stop talking at people through traditional advertisements and start acting like party planners & industry experts by publishing unique, relevant & compelling content that people want to follow. It's the conversation that will create and maintain "top mind awareness," of you and your brand for potential clients.

What are people saying about you and your brand now? 

ARE YOU READY?

Contact me directly to discuss this article or your specific Multi Media Marketing needs. 

Rick Headley "Your Hero on The Web"

Meet Rick

 Questions?...Email Rick 

 (920) 475 - 1549 

Back To The Future

I've helped many of you build successful internet businesses, beginning in 1997. Let's take a trip back to the future. Close your eyes and think about 1997 and the internet. You weren't yet aware that Al Gore invented the internet or that 90 % of all home buyers would start their home search on the web. Remember the sound of dial up? Since there were no online meetings, I actually sat in your office with a 3 ring binder and showed you why you needed to build an internet business. Back then, could you ever imagine how much business would come to you from the internet? In fact, many Realtors were asking questions like, "who's ever going to look for a home on their computer?" Many clients thought they were creating an online bill board or business card. Do you remember what your online business was like in 1997?

The internet marketing success we created together was solely about traffic, search engine optimization, keyword placement, banner & pop-up ads and other strategies to deliver visitors to your website. The single focus for many was to make the Google Top 10 List. #1 Expert pioneered listing distribution and created the 1st and most successful advertising network, so you didn't place all your eggs in the ever changing Google basket. Consumers found you online, and you captured their contact information so you could follow up immediately or farm leads with drip campaigns.

Number 1 Expert is still the best turn key internet business exclusively for TOP PRODUCING AGENTS.

What's changed in 2010? Well let's start with the expectations and behavior of the new online consumer. How are buyers and sellers using the web today? FREE social media channels have forever changed the way people seek, find, and research you and your services (especially for generation X & Y consumers).

Did you know that 1 of every 8 couples married in 2009 met online? If people are using the internet to make life long choices, as important as finding a husband or wife; then how will they find their Realtor or Mortgage Broker? Many simply ask their friends a question on their Facebook status "Whose a truly professional Real Estate Agent who can help me market and sell my home in Appleton,WI for what it's worth?" In minutes, friends who I already know, like and trust will post advice. Friends will also post testimonials and links to; websites, articles and videos that will help me make an educated, comfortable choice.

(Most Powerful is the fact that THIS PROFESSIONAL WAS REFERRED!).

The new consumer doesn't listen to or watch the expensive advertising, waste time in the yellow pages, care about a billboard, read direct mail, or look for you in the local paper. Why would they, when they could just ask their friends and family for an opinion they can trust? It's quick, easy, and FREE. Plus don't you trust your friends more than an ad?

So we've come full circle. Most of you created your successful businesses by serving clients needs, making them happy and advising them on important financial decisions. Because they already know like and trust you, you get repeat business and referrals. Then came the internet, your website and collecting impersonal "leads" and some become client's. Now, through social media, you have the ability to communicate more effectively with those who already "know, like and trust you." Using a focused, social media plan, you can create "Top Mind Awareness," so that these clients refer even more business your way.

Contact me directly to discuss this article or your specific Multi Media Marketing needs. 

Rick Headley "Your Hero on The Web"

Meet Rick

 Questions?...Email Rick 

 (920) 475 - 1549