Back To The Future

I've helped many of you build successful internet businesses, beginning in 1997. Let's take a trip back to the future. Close your eyes and think about 1997 and the internet. You weren't yet aware that Al Gore invented the internet or that 90 % of all home buyers would start their home search on the web. Remember the sound of dial up? Since there were no online meetings, I actually sat in your office with a 3 ring binder and showed you why you needed to build an internet business. Back then, could you ever imagine how much business would come to you from the internet? In fact, many Realtors were asking questions like, "who's ever going to look for a home on their computer?" Many clients thought they were creating an online bill board or business card. Do you remember what your online business was like in 1997?

The internet marketing success we created together was solely about traffic, search engine optimization, keyword placement, banner & pop-up ads and other strategies to deliver visitors to your website. The single focus for many was to make the Google Top 10 List. #1 Expert pioneered listing distribution and created the 1st and most successful advertising network, so you didn't place all your eggs in the ever changing Google basket. Consumers found you online, and you captured their contact information so you could follow up immediately or farm leads with drip campaigns.

Number 1 Expert is still the best turn key internet business exclusively for TOP PRODUCING AGENTS.

What's changed in 2010? Well let's start with the expectations and behavior of the new online consumer. How are buyers and sellers using the web today? FREE social media channels have forever changed the way people seek, find, and research you and your services (especially for generation X & Y consumers).

Did you know that 1 of every 8 couples married in 2009 met online? If people are using the internet to make life long choices, as important as finding a husband or wife; then how will they find their Realtor or Mortgage Broker? Many simply ask their friends a question on their Facebook status "Whose a truly professional Real Estate Agent who can help me market and sell my home in Appleton,WI for what it's worth?" In minutes, friends who I already know, like and trust will post advice. Friends will also post testimonials and links to; websites, articles and videos that will help me make an educated, comfortable choice.

(Most Powerful is the fact that THIS PROFESSIONAL WAS REFERRED!).

The new consumer doesn't listen to or watch the expensive advertising, waste time in the yellow pages, care about a billboard, read direct mail, or look for you in the local paper. Why would they, when they could just ask their friends and family for an opinion they can trust? It's quick, easy, and FREE. Plus don't you trust your friends more than an ad?

So we've come full circle. Most of you created your successful businesses by serving clients needs, making them happy and advising them on important financial decisions. Because they already know like and trust you, you get repeat business and referrals. Then came the internet, your website and collecting impersonal "leads" and some become client's. Now, through social media, you have the ability to communicate more effectively with those who already "know, like and trust you." Using a focused, social media plan, you can create "Top Mind Awareness," so that these clients refer even more business your way.

Contact me directly to discuss this article or your specific Multi Media Marketing needs. 

Rick Headley "Your Hero on The Web"

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 Questions?...Email Rick 

 (920) 475 - 1549